A speech that’s become infamous in science fiction circles is Michel and Wolheim’s “Mutation or Death.” While the change it argued for was socialism, it did have a point from a business perspective. To paraphrase Major Motoko Kusanagi, stagnation is slow death. Business models must grow and adapt to thrive, and that means growing the pie.
For authors, growing an audience isn’t just about increasing book sales; it’s about establishing a lasting literary presence. Whether you’re a new author or a seasoned pro, expanding your readership is essential for several reasons. Let’s explore a few of more important ones.
A larger audience naturally increases your visibility. In today’s crowded market, standing out can be challenging, but with a growing base of readers, your work is more likely to be discovered. Visibility leads not just to sales, but guest spots and collaborations that can further elevate your profile.
And when you focus on growing your audience, you’re not just looking for one-time readers; you’re cultivating a loyal fan base. These are the readers who will show up for each new release on day one, spread the word, and give you valuable feedback. A dedicated audience is an asset that can sustain your writing career over the long term.
Besides, the more eyeballs you have on your work, the more potential buyers it has. Haviung greater financial stability lets you to focus more on your writing and less on fiscal concerns, giving you the freedom to pursue more ambitious projects.
After all, money and freedom are both forms of moral currency, and they’re often exchangeable.
A growing audience also offers a wider variety of feedback. This is where that elusive pool of beta readers comes from. Engaged readers might point out what appeals to them, suggest ideas for future books, or even inspire new directions for your writing. This engagement can be creatively invigorating and help you stay in touch with your readers’ interests.
Last but not least, building up your audience is key to long-term career growth. As we’ve learned all too well these past few years, the book market never stands still. So having a strong, adaptable audience can help you navigate shifts in trends. Anad a large audience gives you the flexibility to explore new genres, experiment with different formats, or even test out new platforms without losing your base.
In the end, growing your audience is about more than just numbers; it’s about creating a long and rewarding career. By investing time and effort into growing your readership, you’re not only securing your current success but also laying the groundwork for your future.
For authors serious about their craft and career, growing an audience is more than important—it’s essential.
Lord of Fate is taking Kickstarter by storm! We reached our initial goal with a new day 1 funding record.
Now we’re close to funding our first stretch goal: Signed LoF bookmarks for everyone who claims a signed print edition!
And don’t forget: Our ultimate stretch goal is the Burned Book audio version, unlocked at $9K.
So help us hit our first $3K benchmark. Back Lord of Fate now!
