This generation chart was brought to my attention on Twitter:
On the plus side, this model includes Generation Y. On the downside, it makes the common mistake of identifying Gen Y with the Millennials. A closer look also shows the tail end of Generation Jones appended to Generation X, the usual misidentification of Gen Y as “Late Gen X”, and the same blurring of the line between the Millennials and the Zoomers.
B- for effort.
I took the liberty of correcting the overwrought model above according to my painstaking generational research.
Here’s the result:
Much cleaner, more efficient, and communicates the key ideas at a glance. Not only is this model more rhetorically sound, it conveys age demographic facts more effectively.
The next time confusion arises as to when Generation Z began, or someone denies that Gen Y exists, share this handy infographic.
And as always, don’t give money to people who hate you!
Still, though: Surge! My high school was one of the market tests: a machine stocked full of nothing but Surge, at 25¢ a can when the other machines cost $1. I had a friend who drank ten Surge a day for a while. I'm not sure what they were trying to prove with that "test". Once the price went up I never drank another drop of the stuff. It was pretty disgusting.
I'm pleased that this slightly took off. I came across it on my timeline and thought of you and your research. It's strange how they try to erase Gen Y by either making them a very late Gen X or early Millenial.
The image used for the Gen Y is the "30 year old boomer." And really that meme is all about Generation Y: 30 something years old, longs for early internet culture and PC games from the late 90's, loves the type of metal that would have been popular in the 90's, etc.
If you dig into discussion of the meme you'll find about a 50/50 split of people saying that the 30 year old boomer is actually an "older millennial" or "a younger member of Gen X" which further settles the matter.
Everyone knows exactly which generation the meme is about, but they lack the term to correctly identify it.
No soy drinks?
Kids don't drink soy by choice.
But they do drink Koolaid, more's the pity
Here's another Tale from Software, Etc.: I remember when our store first started getting Magic: The Gathering cards. My first thought on learning what they were was "What? You gotta keep buying them for a chance to get the cards you want? What sucker would do that?"
Anyway, one day I was getting ready to open the store and there was a guy standing outside the gate staring in and pacing back and forth like Darth Maul waiting for the shield doors to open. It turns out this was the day we got our MtG delivery and he was there to buy my entire unopened inventory.
I think that was my first palpable experience of the creepiness of the Pop Cult.
Cardboard crack, brought to you by the Pop Cult.
"I remember when our store first started getting Magic: The Gathering cards. My first thought on learning what they were was "What? You gotta keep buying them for a chance to get the cards you want? What sucker would do that?""
Think baseball cards but interactive. They were going for that demographic, with mixed success.
"Think baseball cards but interactive. They were going for that demographic, with mixed success."
Yes, I have a more nuanced understanding of them now. Recently I was at my local comic/game store. As you might already know, the comic-book industry committed intellectual suicide a few years ago and continues to pump out unsellable social-justice garbage. When I looked at shelves and shelves of unsold comic books I made quip about Magic The Gathering and he just replied, "it pays the bills."
I hear however that recently Wizards of the Coast is boarding the suicide train as well
WotC has been progressive since birth, they're just getting more overt about it lately.
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